Visual Identity & Branding Design

Radical Balance is a holistic wellness and workplace consulting company focused on emotional intelligence (EI) that believes in the power of emotional self-awareness to create healthier individuals, organizations, and communities.

 The client wanted a fresh, approachable identity that reflected both grounding and vibrancy. I developed a full visual identity system, including logo, typography, and a soft urban-inspired color palette to support their brand vision.

Project Goals & Challenges

• Create a brand identity that feels warm, grounded, and energizing.
• Balance modern minimalism with an organic, holistic aesthetic.
• Provide visuals that can adapt across digital and print platforms.

Process

The creative direction for Radical Balance began with a desire to express harmony and grounded energy, while also reflecting vibrancy and expansion. The brand wanted an identity that would feel both approachable and elevated. Something that could connect with a holistic wellness audience while standing out in a crowded space.

 

Mood Board Elements

• Stacked stones with sunset → Balance, calm, and centered energy, a visual metaphor for grounding practices.

• Brick building with vibrant green fire escape → Structure and resilience, paired with organic tones of green and rosy red that symbolize rootedness and growth.

• Typographic inspiration (“mirror” logo) → A play on reflection and symmetry, exploring the brand’s interest in inner alignment and self-awareness.

• Mystical eye + meditation illustration → Spirituality and interconnectedness, emphasizing the brand’s ethos of the transformative power of emotional intelligence. 

The logotype uses a tall, geometric sans serif font that feels modern and structured while still leaving space for playfulness. By mirroring and reflecting select letters, the design captures the idea of balance, duality, and inner reflection, themes at the heart of the brand.

The color palette combines grounding teal, soft aqua, and muted rose. Together these tones create a balance of calmness and vibrancy: teal for stability and trust, aqua for renewal and clarity, and rose for warmth and emotional connection. This mix communicates both grounding energy and an expansive, uplifting spirit.

This project gave me the opportunity to balance intuitive, feminine energy with a clean, modern design language. The final identity feels cohesive and versatile, providing Radical Balance with a brand foundation that reflects their values and resonates with their clients.